Designing & Conducting Focus Group Interviews

Date

March 11 & 12, 2019 (two-day workshop)
9:00am-4:00pm

Presenter(s)

Richard Krueger, PhD & Mary Anne Casey, PhD
University of Minnesota

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. He has written seven books, authored many journal articles, and lectured at venues throughout the world. In addition he is a former president of the American Evaluation Association. He holds a PhD in research methods and has academic appointments in education, epidemiology, and public health. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.

Mary Anne Casey is an independent consultant and adjunct professor at the University of Minnesota. She specializes in designing and conducting individual and group interviews. The resulting information is typically used to plan and evaluate programs. She previously worked for the Kellogg foundation and the State of Minnesota. Casey is the co-author of several books on focus group interviewing. She has been a consultant and evaluation at the international, national , state and local levels on topics relating to health, wellness, community development, agricultural policy and environmental issues. She received her PhD degree from the University of Minnesota. In her spare time she enjoys reading, gardening and traveling.

Description

This course provides participants with an opportunity to develop skills needed to conduct focus group interviews. Participants will learn and practice techniques that contribute to successful focus groups. Attention is placed on planning the study, recruiting the participants, moderating, developing questions and analysis of results

Purpose

At the conclusion of the course, the participants will be able to:
1. Know the process and procedures for planning successful focus group studies
2. Use several moderating techniques
3. Create workable and useful questions for focus group studies
4. Know several strategies for analyzing focus group results